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Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem


The efficacy of two public service announcements from Phase V of the “America Responds to AIDS” (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.

Siska M, Jason J, Murdoch P, Yang WS, Donovan RJ

Am J Public Health 1992 Jul;82(7):1029-32

PMID: 1609906